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IDEALOG “Wish we’d thought of that: the taste of innovation”

Live Longer July 19, 2016

http://idealog.co.nz/etc/2016/07/wish-wed-thought-taste-innovation

Wish we'd thought of that: the taste of innovation Live Longer

Off to the cricket

There’s a growing chorus suggesting we need to stop squashing insects and start eating them like they already do in some other countries. The proponents say they’re a cheap, plentiful and more sustainable form of protein than meat and local company Live Longer has developed a range of cricket-based products, like flour and protein bars, in an effort to show that you can change your ways AND maintain taste.